Donate`PON!

Background

Donate`PON, donate + Gashapon(扭蛋機), is a medium for creating more opportunities for donation. It has an easy-to-follow and playful donation process, hopefully making the donation more attractive to the general population.

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There are over 15,000 rare disorders patients in Taiwan. For rare disorder patients, long-term medical and daily care expenditures are an extremely heavy burden. Most of them have to rely on financial aid from the Taiwan Foundation for Rare Disorders. Therefore, stabilizing the donation sources of rare disorders-related charities is a critical task to support these patients’ medical and daily expenditure. Therefore, our team decided to dig into this topic and see was there any chances can we help via the power of design.

Design Process

Understand Problems and Pain-Points

Understand donors’ problems & Ideate solution

To have a better understanding of people’s donation behavior, we interviewed 16 people, including eight people who earned lower than 22 thousand a month, and eight who earned higher. Our interviewees had diverse backgrounds, including occupation, education level, and experience of donation within 3 months, etc.

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We asked them to share the details of their experiences and motivations of donating (or not), also ask about the issue of trust in the process of their donations. Below are the key findings:

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Then we turn interview details into three personas:

Based on these personas' needs and frustrations, we started to ideate as a group by creating a number of sketches. We’ve tried to come out with great ideas, however, there are always weird feelings in our mind, telling us we were in the wrong direction.

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Then we realized the original design is not appropriate for the donation of rare disorders, because:
(1) Not intuitive enough when using
(2) Gamification cannot match the goal of donation.

Take the other point of donation, charity, into account

We interviewed the CEO of the most representative donation organization of rare disorders in Taiwan, the Taiwan Foundation for Rare Disorders (TFRD). We found out that:

• They want to explore new groups of donators and get a more stable donation.
• They want donors to know that although patients have diseases, they still can draw great pictures and have dreams. (The product they have now is a calendar of patients' drawings.)
• Rare diseases are special, so they hope that more people can learn about these diseases.
  

Define problem and goal

Let Donors and charity not miss each other again

After knowing both sides of donation (donor and charity), we decide to focus on persona "Po-Han, Wang". "Po-Han, Wang" didn't have a regular organization to donate, and he donate charges often. We assume this type of person is in majority among all people. So, we started to think:

How might we...
present a donation in a low threshold, an intuitive way, but still obtain information of rare disorder group?

⭐️ Our Goal

• Using an emotional trigger and simplifying the donation process and information to increase people’s willingness to donate
• Making donation information more pervasive, visible, and accessible a general population to help charity explore new groups of donators and get a more stable donation.

⭐️ Challenges

• Donors don’t always have a need to donate, but the charity needs donations to survive.
• Rare diseases are not an issue people usually will know (compare to stray dogs or homeless children) so how to increase the visibility is a challenge.

Ideate

Donation + Gashapo = Donate`PON!

We consider diverse interaction possibilities, such as inviting people to complete a public art, a digital projection to catch people’s eyes, an electronic wallet including donation shortcuts, and so on. Finally, we chose to leverage Gashapon in our design.

In Taiwan, Gashapon is a well-known device that combines a toy vending machine with a toy collecting game and can be seen in many public areas. We think the process of playing a Gashapon is intuitive for Taiwanese users, and it is a good physical touchpoint to catch their attention. Also, we think this solution can achieve TFRD’s long-term goal—exploring donator groups and ensuring stable and continuous donation.

Here are how user interact with (UX/UI has been redesigned by me in 2022):

Validate Design

Will Donate`PON work?

We want to test whether our design’s usability and deliver the information clearly. In this testing process, We expect where can we improve, whether the design of the interface or the whole process.
We recruited 6 participants to evaluate our design prototype. Four out of six are under 30 years old and the others are between thirty to fifty years old. All of the participants have the experience of donating and using the Gashapon machine.
We collect data in the test process by:

• The recording of participants' movement and facial expression.
• A brief interview about their experience of doing those tasks.
• A System Usability Scale (SUS) for them to answer.

After the testing process, we found out though the user-flow is correct, there are some details missing, so that user got confused:

1. The gashapon machine really attract participants' attentions
   “This Gashapon really elicits my curiosity.” ‍
2. Too many distraction for participants to focus on the main task
   We observed that participants usually focused on either the Gashapon or the monitor, but not both. Therefore, some of them may get the capsule from Gashapon as a usual operation process and ignore the donation information displayed on the monitor.
3. ‍The relationship between "Donation" and "Gahsapon" is obscure
   After most participants successfully got puzzles and scan the QR code to connect to the donation website, we found the concept of "donation" presented on it appeared to be obscure to participants. That is, participants could not accurately know the relation between a painting and rare disorder donation.